Marketing Ideas for the Busy Property Manager

 When you own and manage several properties, you know that time is of the essence.  Between juggling property showings, scheduling routine maintenance, and keeping your tenants informed, there’s not a lot of time to spare.  However, one area which you do need to devote some time to is marketing.  Without a solid marketing plan in place, how is anyone going to know that they can rent from you?

With technology as your partner, there are a few good strategies that you can use quickly without having to spend too much time (or money) on marketing resources.

Let’s take a look at some of those strategies.


Utilize social media

These days, it’s hard to find someone who isn’t on social media, so it should go without saying that social media is possibly the most powerful marketing tool available to any business.  Property managers can post vacancy listings and pictures so that potential tenants can see exactly what the space has to offer.

You can also utilize social media to promote virtual open houses that are happening within your properties or alert your current tenants of any important information.

Create a website

If your company does not have a professional website, then you will be in danger to falling behind to your competitors.  If you are a new property manager and don’t have enough money set aside to hire a professional web developer, you can opt to sign up for the many simple and free website creation tools that are available. It’s as simple as creating sites.google.com page.   Remember, when creating a website, use the best visuals you have.  This includes a professional logo and clear images.

Answer all inquiries

As a property manager, it is up to you to respond to every single email, inquiry or online review.  Why?  Tenants will tell friends about  their experience renting from a particular company.  So if someone is interested in seeing a property, respond within a timely fashion and respond to all reviews - positive or negative.

Network

When you own property within a community, you are embedded into that community indefinitely.  A great way to network your business and gain trust is by becoming an active member of the area. Get to know local business owners.  Volunteer and support local causes.  Host a holiday food drive.  Partner with an animal shelter.  All of these suggestions can go a long way to building your business and attract new tenants, too.  

At the end of the day, it doesn’t need to take a lot of time or money to market your business, just a little bit of planning!

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